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Having an edge over competitors in the market place by having a superior product, as well as promoting it and distributing it more effectively. Gaining a competitive edge may be a result of correctly recognising customer needs and wants and by creating products which offer superior gratification. It may also be a consequence of better product positioning, promotion and allocation.
See also:
Market leader
Market positioning
Market challenger
Positioning, International marketing, Grey market, Coverage, Greying, leisured, affluent, middle-aged (GLAM), Infant, Cartel, Ansoff Matrix, Tactical planning, Narrowcasting, Market segmentation, Offensive marketing, Portfolio, Guerrilla marketing, Strategic marketing concept,