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Healthcare Glossary
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Marketing advantage
Having an edge over competitors in the market place by having a superior product, as well as promoting it and distributing it more effectively. Gaining a competitive edge may be a result of correctly recognising customer needs and wants and by creating products which offer superior gratification. It may also be a consequence of better product positioning, promotion and allocation.
See also:
Market leader
Market positioning
Market challenger
Related terms
Positioning, List price, Penetration pricing, International marketing, Market penetration strategy, Market development, Market entry, Marketing orientation, Market positioning, Monopsony, Compassionate use, Market entry barrier, Growth stage, Greying, leisured, affluent, middle-aged (GLAM), Oligopsony,
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Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...
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