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Healthcare Glossary
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Marketing audit
An objective review of an organisation's marketing structure to evaluate its strengths and weaknesses and plan for better results.
Conducting a marketing audit allows a business the opportunity to examine and review their entire marketing activity, facilitating assess to the company's performance in addition to providing the basis for calculating plausible future development.
See also:
Business plan
Risk analysis
Market growth rate
Related terms
Brand, Behavioural targeting, Reciprocal links, Blanket coverage, Market penetration pricing, Social marketing, Cause-related marketing , Viral marketing, Spam, Maturation, Skimming, One to one marketing (1:1 marketing) , Customer loyalty, Target audience, Campaign plan,
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Beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with...
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