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Healthcare Glossary
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Marketing audit
An objective review of an organisation's marketing structure to evaluate its strengths and weaknesses and plan for better results.
Conducting a marketing audit allows a business the opportunity to examine and review their entire marketing activity, facilitating assess to the company's performance in addition to providing the basis for calculating plausible future development.
See also:
Business plan
Risk analysis
Market growth rate
Related terms
Marketing consultant, Shelf life, Direct mail, Social audit, Press release, Database marketing, Social marketing, Industrial marketing, Campaign, International marketing, Ansoff Matrix, Hard sell, Marketing concept, Affinity marketing, List building,
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