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An objective review of an organisation's marketing structure to evaluate its strengths and weaknesses and plan for better results.
Conducting a marketing audit allows a business the opportunity to examine and review their entire marketing activity, facilitating assess to the company's performance in addition to providing the basis for calculating plausible future development.
See also:
Business plan
Risk analysis
Market growth rate
Fax Preference Service (FPS), Channel marketing, Non-profit marketing, Viral marketing, Deduping, Telesales, Internal Customers, Customer focus, Product differentiation, Cause-related marketing , Relationship marketing, Balanced Scorecard, Customer loyalty, Creatives, Direct mail,
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