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Healthcare Glossary
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Marketing channels
Marketing channels refer to the various paths taken by goods as they move from producer to consumer.
A marketing channel is a sequence of activities essential to move the ownership of goods, from the origin of production to the moment of consumption- which includes all the organisations and all the marketing enterprises in the marketing process.
See also:
Distribution
Marketing
Related terms
Marketing objectives, International marketing, List price, Situation analysis, Market share, Horizon scanning, Portfolio, Marketing metrics, Grey market, Marketing advantage, Comparative advertising, Penetration pricing, Market entry barrier, Local advertising, Oligopsony,
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