Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Marketing communications

The targeted strategy of directing messages towards intended customers through one or more forms of media. Whist avenues and channels of communication are expanding, marketers are careful to ensure that the message they want delivered to prospective buyers, is consistent and homogeneous.

Marketing communications is regarded as one aspect of the Marketing Mix and the Four Ps.

See also:
Marketing Mix
Four Ps

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Market Access Transformation

Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...

Infographics