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Healthcare Glossary
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Marketing communications
The targeted strategy of directing messages towards intended customers through one or more forms of media. Whist avenues and channels of communication are expanding, marketers are careful to ensure that the message they want delivered to prospective buyers, is consistent and homogeneous.
Marketing communications is regarded as one aspect of the Marketing Mix and the Four Ps.
See also:
Marketing Mix
Four Ps
Related terms
Non-profit marketing, Creatives, Market leader, In-Company training, Market segmentation, Trial stage, Infiltration marketing, Campaign plan, Institute of Practitioners in Advertising (IPA), Gross Domestic Product (GDP), Market penetration pricing, Hard sell, National Change of Address (NCOA), Marketing audit, Ad rotation,
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