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Healthcare Glossary
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Marketing communications
The targeted strategy of directing messages towards intended customers through one or more forms of media. Whist avenues and channels of communication are expanding, marketers are careful to ensure that the message they want delivered to prospective buyers, is consistent and homogeneous.
Marketing communications is regarded as one aspect of the Marketing Mix and the Four Ps.
See also:
Marketing Mix
Four Ps
Related terms
Channel marketing, Institute of Practitioners in Advertising (IPA), External analysis, Customer service, e-Commerce, Social marketing, Market segmentation, Behavioural targeting, Internal analysis, Customer relationship management (CRM), Virtual community, i-Coach, Buying behaviour , In-house, Direct mail,
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