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Healthcare Glossary
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Marketing communications
The targeted strategy of directing messages towards intended customers through one or more forms of media. Whist avenues and channels of communication are expanding, marketers are careful to ensure that the message they want delivered to prospective buyers, is consistent and homogeneous.
Marketing communications is regarded as one aspect of the Marketing Mix and the Four Ps.
See also:
Marketing Mix
Four Ps
Related terms
Growth stage, Marketing consultant, Marketing mix, Export marketing, Field marketing, Fast Moving Consumer Goods (FMCG), Social audit, International marketing, Narrowcasting, Customer service, e-Commerce, Customised marketing mix, Affiliate marketing, National Change of Address (NCOA), Market share,
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