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Marketing communications

The targeted strategy of directing messages towards intended customers through one or more forms of media. Whist avenues and channels of communication are expanding, marketers are careful to ensure that the message they want delivered to prospective buyers, is consistent and homogeneous.

Marketing communications is regarded as one aspect of the Marketing Mix and the Four Ps.

See also:
Marketing Mix
Four Ps

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Cello Health

Cello Health are expert navigators, helping healthcare clients uncover hidden insights, explore scientific options and make difficult strategic choices...