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Healthcare Glossary
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Marketing concept
The idea that marketing should cater to the customer needs and wants as opposed to what the company wants. In focusing on developing a marketing concept a business aligns its functions to the prospective needs of a customer. The business then aims to realise a profit by satisfying those needs over a lengthy period of time successfully.
See also:
Market Research
Customer focus
Related terms
Click tracking, Grey marketing (also called parallel importing), Customised marketing mix, Franchising, List broker, Perfect competition, Market segmentation, Test marketing, Affiliate marketing, Marketing acronyms, Models (or marketing models), Focused Advertising Sampling Technique (FAST) Marketing, Marketing information, National Change of Address (NCOA), Internal marketing,
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