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Healthcare Glossary
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Marketing concept
The idea that marketing should cater to the customer needs and wants as opposed to what the company wants. In focusing on developing a marketing concept a business aligns its functions to the prospective needs of a customer. The business then aims to realise a profit by satisfying those needs over a lengthy period of time successfully.
See also:
Market Research
Customer focus
Related terms
Customer relationship management (CRM), Cause-related marketing , Subscriber list, Decline Stage, Competitor analysis, Market penetration pricing, Narrowcasting, Early majority, Grey marketing (also called parallel importing), Customer satisfaction, Brand, Peer to peer (P2P) marketing, Beta Tests, Opportunities to hear (OTH), Virtual community,
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