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Healthcare Glossary

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Marketing consultant

Marketing specialists that can be hired by companies to advise and offer solutions on marketing issues the company wishes to improve on.

A marketing consultant works alongside businesses to establish and develop marketing strategies. These strategies focus on the core objective of the business, what services they provide or what products they sell? A consultant may assist in developing a concise marketing plan and identify the necessary marketing mix. They may continue to develop this plan and even execute the marketing strategy. A Marketing Consultant may stay with a business hereafter and monitor results, to assure that the business gets optimal results from their combined marketing efforts.

See also:
Marketing strategy
Marketing planning
Marketing mix
Marketing decision support system (MDSS)

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