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Healthcare Glossary
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Marketing decision support system (MDSS)
A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist, rather than supersede, employee decision makers in the complicated scenarios which are common in marketing.
Related terms
Campaign, Balanced Scorecard, Shelf life, Opportunities to hear (OTH), International marketing, Customised marketing mix, Decline Stage, Segmentation strategies, Asset-led marketing, Contextual marketing, Market share, Global marketing, Creatives, Institute of Practitioners in Advertising (IPA), Fast Moving Consumer Goods (FMCG),
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