Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Marketing metrics
Measurements to judge the success of marketing strategies, including market share and response rates from advertising.
Marketing metrics is applied to gross rating points, media impressions, software devices and various traditional and newly developed measurements. Essentially it is a term used to describe the analysis and improvement of the efficiency and adeptness of marketing.
See also:
Marketing strategy
Market Share
Return on sales enablement (ROSE)
Related terms
Portfolio, Marketing acronyms, Price taker, Corporate strategy, Market skimming pricing, Cartel, Offensive marketing, Segment, Attitudinal scaling, Oligopsony, Monopoly, Brand revitalisation, Marketing planning, Customer focus, Tactical planning,
COVID-19 Updates and Daily News
Featured jobs
- Freelance Medical Writer - Creative Healthcare Comms - 2 month t...
-
Excellent Day Rate
- Senior Content Editor - Biotechnology
-
Salary TBC
-
Account Management
-
Competitive Salary Offered
- Senior Leadership Role – Medical Communications – North West
-
Highly Competitive Salary, Bonus &Benefits
- FREELANCE Medical Writer, Senior Medical Writer, Principal Medic...
-
Highly Competitive Day Rate, Bonus &Benefits
- Freelance Account Manager - Creative Healthcare Comms - Immediat...
-
Excellent Day Rate
- Senior Account / Programme Manager - MedComms - Buckinghamshire
-
Highly Competitive Remuneration packages
- Novavax seeks FDA emergency approval for COVID-19 vaccine by May
- UPDATE: AZ/Oxford University COVID-19 vaccine gets EU approval
- J&J looks ahead at potential flu therapy after approval of its COVID-19 vaccine
- AbbVie’s Rinvoq has ‘marginal clinical benefit’ over Humira at increased cost, says ICER
- UK study finds Pfizer/BioNTech, AZ/Oxford vaccines reduce severe COVID-19 in older people
- Bayer’s finerenone scores FDA priority review for chronic kidney disease
- Windrose Consulting Group welcomes Anaïs Frappé, Principal, to the team.
- Want to give perfect client service? Tough luck, you’re human
- WHITE PAPER: Why do men die younger?
- Opdivo improves survival in oesophageal cancer
- Opdivo plus chemotherapy increases response in pre-surgery NSCLC patients
- UPDATE: AZ/Oxford University COVID-19 vaccine gets EU approval
PMHub
Windrose Consulting Group
Founded in 2015, Windrose Consulting Group is a privately-held global strategy firm that partners with life science companies to maximize...
Quick links
Infographics
