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Healthcare Glossary
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Marketing plan
A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Related terms
Management by objectives (MBO), Corporate strategy, Marketing strategy, Direct-to-consumer (DTC), Product differentiation, Multi-brand strategy, Modelling, Marketing orientation, Launch plan, Brand, Channel strategy, Opinion leader, Majority fallacy, Market segmentation, Local advertising,
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