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Healthcare Glossary
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Marketing plan
A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Related terms
Customised marketing mix, SMART objectives, Channel marketing, Price taker, External analysis, Diversification, Marketing orientation, Marketing intelligence, Customer focus, Launch plan, Global marketing, Unplanned cannibalisation, Environmental scanning, Market share, Focused Advertising Sampling Technique (FAST) Marketing,
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