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Healthcare Glossary
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Marketing plan
A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Related terms
Emotional selling preposition (ESP), Launch plan, Business strategy , Brand, Channel strategy, Opinion leader, Executive summary, Monopsony, Brand management , Channel marketing, Niche marketing, Brand revitalisation, Convenience sampling, Local advertising, Penetration pricing,
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