Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Marketing plan
A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Related terms
Cost per click (CPC), Neuromarketing, Marketing advantage, Segmentation strategies, Horizon scanning, Product differentiation, SMART objectives, Ansoff Matrix, Opinion leader, Oligopsony, Competitive advantage, Majority fallacy, Business plan, Direct response advertising (DRA), Growth stage,
COVID-19 Updates and Daily News
Featured jobs
- Regeneron says antibody for COVID-19 could be ready this year
- EMA clears BMS’ oral multiple sclerosis drug Zeposia
- Amgen adds Otezla to the COVID-19 candidate list
- Guiding star of science leads AstraZeneca to breakthrough in child tumour therapy
- New data backs remdesivir for COVID-19, but rings hydroxychloroquine alarm bell
- Alnylam and Vir plan gene-silencing attack on COVID-19 virus
- ASCO: Momentum gathers behind next wave of CAR-T therapies
- Lilly starts world first trial of an antibody drug for COVID-19
- Pfizer’s Ibrance misses the mark in early breast cancer
- Rise of the patient influencer
- Working together against COVID-19
- Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19
PMHub
An agency called Owen
We’re a Healthcare Communications Agency specialising in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster....
Quick links
Infographics
