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The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Diversification, Internal marketing, Cost–benefit analysis, Product differentiation, Niche marketing, Global marketing, Mathematical analysis of perception and preference (MAPP), Narrowcasting, Market penetration strategy, Marketing metrics, Marketing planning, Adaptive scripting, Local advertising, Leader pricing, Market follower,
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