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Healthcare Glossary
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Marketing strategy
The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Related terms
Free market economy, Customised marketing mix, Brand reinforcement, Forecasting, Disease awareness marketing, SMART objectives, Horizon scanning, Monopsony, Tactical planning, Offensive marketing, Cartel, Customer focus, Cost per click (CPC), Strategic business unit (SBU), Channel strategy,
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