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Healthcare Glossary
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Marketing strategy
The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Related terms
Penetrated market, Brand management , Diversification, Marketing orientation, Market leader, Executive summary, Strategic business unit (SBU), Adaptive scripting, Neuromarketing, Balanced Scorecard, Repositioning, Brand mapping , Monopsony, Business plan, Offensive marketing,
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