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Healthcare Glossary
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Marketing strategy
The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Related terms
Customer focus, Marketing acronyms, Focused Advertising Sampling Technique (FAST) Marketing, Cost–benefit analysis, Monopsony, Market development, Market forecast, Cartel, Focus groups, Penetrated market, Majority fallacy, Critical success factors, McKinsey Seven S's of Management (or 7-S Model), Launch, Product class,
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