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Healthcare Glossary
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Maturation
The stage of a product's life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
Related terms
Maintenance strategy, Market development, Asset-led marketing, Cost per thousand (CPM), Territory management, Forecasting, Cost per acquisition/action (CPA) , Skimming, European Foundation for Quality Management (EFQM), In-house, Learning curve, Buzz, Hard sell, International marketing, Trial stage,
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