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Healthcare Glossary
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Maturation
The stage of a product's life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
Related terms
Affinity marketing, Global marketing, Target audience, Comparative advertising, Price taker, Affiliate marketing, Ladder of loyalty, In-house, Offensive marketing, Behavioural targeting, Counterfeiting, Relative advantage, Market segmentation, Trial stage, Product differentiation,
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