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Healthcare Glossary
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Maturation
The stage of a product's life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
Related terms
Creatives, Long term value (LTV), In-house, Market positioning, Opportunities to hear (OTH), Free market economy, Database marketing, Guerrilla marketing, Brand image, Forecasting, Subscriber list, Stakeholder, Industrial marketing, Margin (profit), Unprompted recall,
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