Please login to the form below

Not currently logged in
Email:
Password:
I have forgotten my password

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Maturation

The stage of a product's life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.

See also:
Life cycle (product)
Customer loyalty

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Related terms

Affinity marketing, Global marketing, Point of sale (POS), List broker, Lead generation, Cognitive dissonance, Customer satisfaction, Field marketing, Product class, Marketing orientation, Hard sell, Four Ps, Customer relationship management (CRM), Buzz, Marketing concept,

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Wordbird

Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

Quick links

Infographics

Multimedia