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Healthcare Glossary
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McKinsey Seven S's of Management (or 7-S Model)
A model developed by consultancy firm, the McKinsey Company, used to develop seven aspects of the organisation to base strategic planning around. The full list is: systems, structure, skills, style, staff, strategy, and shared values.
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Corporate social responsibility (CSR) , Brand revitalisation, Marketing audit, Viral marketing, Lifestyle research, Critical success factors, Labelling, Offensive marketing, Environmental scanning, Non-profit marketing, Database marketing, Depth interview, Skimming, Hard sell, i-Coach,
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