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Healthcare Glossary
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Media mix
The various types of media used by a company in portraying a message through advertisements, eg radio, magazines, newspapers etc. Until recently, television and magazines dominated the media mixes in the majority of national advertising campaigns due to their media reach, however online campaigns now reach a substantial share of the marketable audience and therefore businesses now regard online avenues as a key aspect of the Media Mix.
See also:
Marketing
Related terms
Background, Four Ps, Affiliate marketing, Blended e-learning, Media planning, Layout, Virtual community, Viral marketing, Ad tracking research, Direct-to-consumer (DTC), Click through rate (CTR), Fax Preference Service (FPS), Lead generation, Customer service programme, Cost per thousand (CPM),
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