Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Media mix
The various types of media used by a company in portraying a message through advertisements, eg radio, magazines, newspapers etc. Until recently, television and magazines dominated the media mixes in the majority of national advertising campaigns due to their media reach, however online campaigns now reach a substantial share of the marketable audience and therefore businesses now regard online avenues as a key aspect of the Media Mix.
See also:
Marketing
Related terms
Customised marketing mix, Business to consumer (B2C), Rate card, Added value, Lead generation, Four Ps, Channels, Conversion rate , International marketing, Ad recall, Distance learning, Post-testing, Background, Copy editor, Advertising agency's commission,
Featured jobs
- Experienced / Senior Medical Writer - MedComms - Cardiff - Wales
-
Excellent Salary and Benefits on offer
- Account Manager / Senior Account Manager - Creative MedComms - C...
-
Excellent Remuneration
-
Senior Medical Writer
-
Salary TBC
- Scientific Director - Medical Communications Agency - New York
-
Excellent Remuneration Package
-
Account Director, Medical Education
-
Salary TBC
- Graduate / Entry Level Opportunities – Medical Communications – ...
-
Highly Competitive Remuneration Package
- Senior / Principal Medical Writer – Medical Education - UK &...
-
Excellent Salary and Benefits on offer
- Scientific Director - Medical Education - Cheshire & London ...
-
Excellent Remuneration Package
- Account Director, Healthcare Communications Agency
-
£54, 000- £60, 000
- Senior Medical Writer – Leading Medical Communications Agency – ...
-
Highly Competitive Remuneration Package
- Senior Medical Writer– Medical Education – Oxford - London
-
Excellent Remuneration Package
Subscribe to our email news alerts
- Key success factor (KSF)
- China updates drug reimbursement list, agrees price cuts
- UPDATED: BMS completes Celgene merger after FTC okay
- Genital herpes vaccine candidate heads for human studies
- Creativity in storytelling: why pharma must invest more in creativity
- Roche’s Soliris rival satralizumab scores in phase 3 study
- AstraZeneca’s Calquence impresses in previously untreated CLL
- Armed with new data, BMS plans filings for Celgene CAR-T liso-cel
- Bluebird bio’s sickle cell gene therapy shows early-study benefit
- Sangamo steps up BioMarin chase with haemophilia gene therapy data
- The 2019 CPhI Pharma Index Report
- Five key trends in precision and personalised healthcare
PMHub
Merrill Brink International
Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....
Quick links
Infographics
