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Healthcare Glossary
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Media planning
Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Related terms
Business plan, Reinforcement advertising, Ad impression , Opportunities to see (OTS), Business strategy , Tone of the media, Collateral PR, Monopoly, Focus group moderator, Frequency, Account management, Below the line , Growth stage, Price maker, Convenience sampling,
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