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Healthcare Glossary

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Media planning

Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.

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Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...