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Healthcare Glossary
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Media planning
Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Related terms
Ad tracking research, Likert scale, Attitudinal scaling, Fair balance, Coverage, Exclusive, Situation analysis, Corporate strategy, Ad impression , Customer service programme, Key account management, Rate card, Social marketing, Depth interview, Top-of-mind awareness (TOMA),
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Videum Health
Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...
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