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Healthcare Glossary

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Media planning

Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.

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Red Health

Red Health was formed in 2007 to bring something fresh to the healthcare PR world. Our approach was simple –...

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