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Media planning
Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Related terms
Layout, Labelling, Advertising agency's commission, Ad rotation, Cartel, Unplanned cannibalisation, Buzz, Publication planning, Media mix, Brand revitalisation, Relative advantage, Cost–benefit analysis, Column inches, Direct response advertising (DRA), Market development,
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Red Health
Red Health was formed in 2007 to bring something fresh to the healthcare PR world. Our approach was simple –...
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