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Healthcare Glossary
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Media planning
Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Related terms
Free market economy, Rate card, Ad concept testing, Focused Advertising Sampling Technique (FAST) Marketing, Advertising, Media buyer, National Readership Survey (NRS), Labelling, Environmental set, Lead generation, Unprompted recall, Coverage, Balanced Scorecard, Offensive marketing, RSS,
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Healthcare Media Europe – HME Ltd
HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...
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