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Healthcare Glossary
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Media planning
Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Related terms
Banner Ad., Affiliate marketing, Attitudinal scaling, Direct marketing, Press release, Column inches, Social marketing, In-house newspaper/magazine, Relative advantage, Media buyer, Coverage, Institute of Practitioners in Advertising (IPA), Lifestyle research, Online learning, Copy editor,
COVID-19 Updates and Daily News
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