Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Merchandising
The promotional activities for products once they have reached the point-of-sale, eg. special offers, displays etc. Merchandising is the methods, practices, and operations implemented to promote and maintain specific categories of commercial value. Generally, merchandising is any activity which contributes to the sale of a product to a retail customer.
See also:
Sales promotion
Marketing plan
Point of sale (POS)
Promotional plan
Related terms
Launch plan, Sales promotion, Collateral PR, Unsubstantiated claims, Pull promotion, Added value, Target audience, Buying behaviour , Promotional plan , Advertorial, Point-of-purchase displays, Direct mail, Push promotion, Promotional mix, Scamp,
Featured jobs
- Medical Writer/ Senior Medical Writer opportunities – Macclesfie...
-
competitive salary and benefits package
-
Senior Medical Writer
-
Salary TBC
Subscribe to our email news alerts
- Cello Health Insight wins EphMRA’s 2019 Market Research Excellence Award for 'Business Impact through Innovation'
- Empowering the MS patient through shared decision making
- What pharma marketers can learn from Disney
- Virgo Health expands senior team with new hires
- FDA fast-tracks Jardiance for heart failure review
- Good data is nothing without advocacy
PMHub
Wilmington Healthcare
A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...
Quick links
Infographics
