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Healthcare Glossary
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Merchandising
The promotional activities for products once they have reached the point-of-sale, eg. special offers, displays etc. Merchandising is the methods, practices, and operations implemented to promote and maintain specific categories of commercial value. Generally, merchandising is any activity which contributes to the sale of a product to a retail customer.
See also:
Sales promotion
Marketing plan
Point of sale (POS)
Promotional plan
Related terms
Direct mail, Target audience, Desired outcomes, e-Sampling, Pull promotion, Buying behaviour , Promotional plan , Promotional mix, Unsubstantiated claims, Sales promotion, Collateral PR, Point-of-purchase displays, Advertorial, Added value, Push promotion,
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