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Healthcare Glossary
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Microsite
A microsite (sometimes known as a minisite) most commonly refers to a secondary website which is the subsidiary relation to its parent website. Generally this site will be regarded as a separate creation, due to its diversity in content or even a different URL. A microsite, also referred to as a weblet generally has its own domain name, this is know as niche marketing.
See also:
Niche Marketing
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
RSS
E-Marketing
User Session
Related terms
Tagging, e-Commerce, Media buyer, Direct marketing, i-Coach, Channels, Campaign, Multimedia, User session, Deep linking, Click tracking, Electronic point of sale (EPOS) system, Media evaluation , Social media, Behavioural targeting,
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