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Healthcare Glossary
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Mission statement
A summary of a company's ultimate strategy and philosophy. The mission statement should outline the mission of an organisation, summarise its overall aim, create a clear direction and assist decision-making.
See also:
Business strategy
Core message
Related terms
Brand management , Brand image, Corporate fact sheet, Monopoly, Majority fallacy, Direct response advertising (DRA), Brand extension , Focused Advertising Sampling Technique (FAST) Marketing, Grey market, Business strategy , Launch plan, Boston matrix, Diversification, Market share, Likert scale,
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TRIDUCIVE
Triducive are a strategic healthcare consultancy who produce communications that have practical, dynamic application that encourage behaviour change because of the...
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