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Healthcare Glossary
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Mission statement
A summary of a company's ultimate strategy and philosophy. The mission statement should outline the mission of an organisation, summarise its overall aim, create a clear direction and assist decision-making.
See also:
Business strategy
Core message
Related terms
Mathematical analysis of perception and preference (MAPP), Franchising, Narrowcasting, Brand value, Market penetration strategy, Ad concept testing, Marketing plan, Drivers, Asset-led marketing, Comparative advertising, Market development, Marketing objectives, Opinion leader, Growth stage, Black space ,
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