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Healthcare Glossary
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Mission statement
A summary of a company's ultimate strategy and philosophy. The mission statement should outline the mission of an organisation, summarise its overall aim, create a clear direction and assist decision-making.
See also:
Business strategy
Core message
Related terms
Brand strategy, Marketing metrics, Focus groups, Growth stage, Executive summary, Internal marketing, Key opinion leader (KOL), Price fixing, Depth interview, Product differentiation, Channel strategy, Black space , Business plan, Critical success factors, Brand mapping ,
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Oncosec
OncoSec is a clinical-stage biotechnology company focused on developing cytokine-based intratumoral immunotherapies to stimulate the body's immune system to target...
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