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The individual responsible for leading a discussion group or focus group, guiding topics and asking questions .Ideally, a moderator should be discrete within the group discussion proceedings and should head the meeting in a reflectively, indirect manner.
See also:
Moderator guide
Variable, Advertising research, Local advertising, Convenience sampling, Post detail survey, Construct, Launch plan, Forecasting, Demographics, Coverage, Ansoff Matrix, Bias, Order bias, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Adopter categories,
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