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Healthcare Glossary
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Moderator guide
An outline used by a moderator leading a focus group to guide and develop discussion along a specific line.
Also refered to as Discussion Outline or Discussion Guide. This is an outline of topics that a moderator uses as a roadmap to direct a focus group discussion.
See also:
Moderator
Related terms
Market development, Sampling, Open observation, Guerrilla marketing, Advertising, Unstructured observation, Narrowcasting, Group dynamics, Advertising agency's commission, Competitive advantage, Respondent fatigue, Adaptive scripting, Key opinion leader (KOL), Ad recall, Marketing research (MR),
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