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Healthcare Glossary
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Moderator guide
An outline used by a moderator leading a focus group to guide and develop discussion along a specific line.
Also refered to as Discussion Outline or Discussion Guide. This is an outline of topics that a moderator uses as a roadmap to direct a focus group discussion.
See also:
Moderator
Related terms
Segmentation strategies, Cohort, Unstructured question, Ad concept testing, Bias, Variable, Quantitative research, Grey market, Lifestyle, Demographic data, Forecasting, Advertising research, Price fixing, Open observation, Normative influence,
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