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Healthcare Glossary
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Moderator guide
An outline used by a moderator leading a focus group to guide and develop discussion along a specific line.
Also refered to as Discussion Outline or Discussion Guide. This is an outline of topics that a moderator uses as a roadmap to direct a focus group discussion.
See also:
Moderator
Related terms
Data collection, Launch, Market leader, Data sheet, Advertising research, Normative influence, Seeding trial, Product class, Competitive advantage, Mathematical analysis of perception and preference (MAPP), Recognition tests, Consumer, One-on-one interview, Market development, Post detail survey,
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