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An outline used by a moderator leading a focus group to guide and develop discussion along a specific line.
Also refered to as Discussion Outline or Discussion Guide. This is an outline of topics that a moderator uses as a roadmap to direct a focus group discussion.
See also:
Moderator
Data collection, Launch, Market leader, Data sheet, Advertising research, Normative influence, Seeding trial, Product class, Competitive advantage, Mathematical analysis of perception and preference (MAPP), Recognition tests, Consumer, One-on-one interview, Market development, Post detail survey,
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