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Healthcare Glossary
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Multi-brand strategy
A business strategy involving a company marketing several similar products as competitors, each with their own individual brand name. A Multi-brand strategy does have some advantages as a way of securing greater shelf space with little remaining for rival products. This strategy also allows for saturating a market by occupying all price and quality vacancies.
See also:
Business strategy
Marketing
Related terms
Compassionate use, Product class, Brand mapping , Product differentiation, Market segmentation, Guerrilla marketing, Franchising, Emotional selling preposition (ESP), Marketing orientation, Objectives, Monopsony, Brand reinforcement, Penetrated market, Strategic business unit (SBU), Marketing channels,
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