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Healthcare Glossary
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Multi-brand strategy
A business strategy involving a company marketing several similar products as competitors, each with their own individual brand name. A Multi-brand strategy does have some advantages as a way of securing greater shelf space with little remaining for rival products. This strategy also allows for saturating a market by occupying all price and quality vacancies.
See also:
Business strategy
Marketing
Related terms
Channel marketing, Repositioning, Relative market share, Portfolio, Brand, Disease awareness marketing, Ad concept testing, Objectives, SMART objectives, Modelling, Marketing channels, Business plan, Management by objectives (MBO), Market share, Market positioning,
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