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A business strategy involving a company marketing several similar products as competitors, each with their own individual brand name. A Multi-brand strategy does have some advantages as a way of securing greater shelf space with little remaining for rival products. This strategy also allows for saturating a market by occupying all price and quality vacancies.
See also:
Business strategy
Marketing
Brand extension , Dichotomous question, Customised marketing mix, Grey market, Brand strategy, Unplanned cannibalisation, Key performance indicator (KPI), Mathematical analysis of perception and preference (MAPP), Market entry barrier, Relative advantage, Asset-led marketing, Crisis management, Market segmentation, Cartel, Marketing orientation,
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