A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
A business strategy involving a company marketing several similar products as competitors, each with their own individual brand name. A Multi-brand strategy does have some advantages as a way of securing greater shelf space with little remaining for rival products. This strategy also allows for saturating a market by occupying all price and quality vacancies.
See also:
Business strategy
Marketing
Direct-to-consumer (DTC), PEEST, Niche marketing, Monopsony, Price maker, Channel strategy, Segment, SMART objectives, Territory management, Marketing plan, Focus groups, Marketing planning, Free market economy, Brand value, Depth interview,
Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...