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Healthcare Glossary
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National Change of Address (NCOA)
A database marketers can use to help locate forwarding addresses for people who have moved in the USA. It is sustained by the United States Postal Service and admission to it is sold to companies that contract in direct mail.
See also:
Data collection
Database marketing
Related terms
Social media, Affiliate marketing, Franchising, Buying behaviour , Personal data, Disease awareness marketing, In-Company training, Market segmentation, Spam, Marketing concept, Brand management , Creatives, Relationship marketing, Institute of Practitioners in Advertising (IPA), Opportunities to hear (OTH),
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