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Healthcare Glossary
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National Change of Address (NCOA)
A database marketers can use to help locate forwarding addresses for people who have moved in the USA. It is sustained by the United States Postal Service and admission to it is sold to companies that contract in direct mail.
See also:
Data collection
Database marketing
Related terms
Internal Customers, Strategic business unit (SBU), Clip or Clipping, Brand management , Shelf life, Virtual community, Early adopters, i-Coach, Conversion rate , Marketing mix, List broker, Models (or marketing models), Customer lifetime value (CLV), Asset-led marketing, Marketing decision support system (MDSS),
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