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Healthcare Glossary

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National Readership Survey (NRS)

The NRS provides estimates of the readership of Britain’s major newspapers and consumer magazines, showing the size and nature of the audiences they achieve. In 2010 the survey covered approximately 250 newspapers, newspaper supplements and magazines.

The NRS's research methods are jointly agreed by publishers, advertising agencies and advertisers.

Demographics are generally broken down into gender and age, social grades are also generated. Commonly the groups are broken down between: All Adults (age 15+), Men, Women, Adults in social grades ABC1, Adults in social grades C2DE.

External link:
National Readership Survey (NRS)

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