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Healthcare Glossary

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New product development (NPD)

The process behind the creation of a new product. This covers the conception of the idea behind the product; development and testing of the product; and the product launch and commercialisation.

See also:
Distribution
Market research
Product pipeline

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Related terms

Controlled trial, Placebo, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Corporate reputation, Placebo-controlled trial, Committee for Medicinal Products for Human Use (CHMP), Brand strategy, Orphan drugs, New Drug Application (NDA), Meta analysis, Field experiments, Global brand, Brand value, Efficacy, Trial endpoint,

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