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Healthcare Glossary
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New product development (NPD)
The process behind the creation of a new product. This covers the conception of the idea behind the product; development and testing of the product; and the product launch and commercialisation.
See also:
Distribution
Market research
Product pipeline
Related terms
Research proposal, Asset-led marketing, Inclusion/exclusion criteria, Bias, Patent, Recruitment status, Research and development (R&D), Ansoff Matrix, Single-blind trial, Attitude Awareness Usage Study (AAU), Brief summary, Prescription only medicine (POM), Risk-benefit analysis, Detail aid, Clinical trial,
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