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Healthcare Glossary
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New product development (NPD)
The process behind the creation of a new product. This covers the conception of the idea behind the product; development and testing of the product; and the product launch and commercialisation.
See also:
Distribution
Market research
Product pipeline
Related terms
Diversification, Generic medicine, Epidemiology, Dose-ranging trial, Brief summary, Investigational new drug (IND), Indication, Detail aid, Phase I trials, Brand, Unprompted recall, Disease awareness marketing, Performance prism, Informed consent, Trial endpoint,
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