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Healthcare Glossary
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New product development (NPD)
The process behind the creation of a new product. This covers the conception of the idea behind the product; development and testing of the product; and the product launch and commercialisation.
See also:
Distribution
Market research
Product pipeline
Related terms
Strategic business unit (SBU), Prior approval, Buzz, Phase II trials, Quality of life trials, Brand strategy, Screening trials, Brand value, Pre-clinical trials, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Brand image, Brainstorm, Treatment Investigational New Drug (IND), Randomised trial, Product pipeline,
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