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Healthcare Glossary

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Niche marketing

Marketing a product or service to a small segment of the market which may not be covered by more mainstream competition. A niche market is the corner of a market on which a specific product is directed. The market niche determines the distinguishing product features aimed at addressing specific market needs, in addition to the price factor, production quality and the demographics that it is aimed to infiltrate.

See also:
Marketing
Market positioning
Demographic data

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