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Healthcare Glossary

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Non-profit marketing

Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.

See also:
Marketing

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Related terms

e-Marketing, Fast Moving Consumer Goods (FMCG), Perfect competition, Relationship marketing, Cause-related marketing , Disposable income, Export marketing, McKinsey Seven S's of Management (or 7-S Model), Target audience, Internal marketing, Social marketing, Marketing audit, Fees, Growth stage, Social audit,

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