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Healthcare Glossary
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Non-profit marketing
Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.
See also:
Marketing
Related terms
Narrowcasting, Test marketing, Added value, Disease awareness marketing, Ansoff Matrix, Marketing decision support system (MDSS), Payback period, Product differentiation, Demand curve, Fast Moving Consumer Goods (FMCG), Creatives, Early adopters, Contextual marketing, Fees, Vision,
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