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Healthcare terms - O
- Objectives
- Off-label use
- Offensive marketing
- Oligopsony
- Omnibus survey
- One to one marketing (1:1 marketing)
- One-on-one interview
- Online learning
- Open ended question
- Open observation
- Open-label trial
- Opinion leader
- Opportunities to hear (OTH)
- Opportunities to see (OTS)
- Opportunity cost
- Optimising
- Order bias
- Organic growth/development
- Orphan drugs
- Outlier
- Output evaluation
- Outsourcing
- Over the counter (OTC)
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