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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Advertising, Environmental set, Crisis management, Niche marketing, Drivers, Marketing cost analysis, Publication planning, Trial stage, Situation analysis, Consumer, Brand image, Shelf life, Customer relationship management (CRM), Contextual marketing, Stakeholder,
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