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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Decision tree, Marketing plan, Perfect competition, Normative influence, Market niche, Grey marketing (also called parallel importing), One to one marketing (1:1 marketing) , Day-after recall, Brand image, Marketing mix, Variable, Channels, Leader pricing, Direct mail, Market follower,
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