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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Data collection, Franchising, Neuromarketing, Social audit, Hard sell, Advertising research, Data sheet, Corporate governance, Perfect competition, Monopoly, Direct marketing, Fax Preference Service (FPS), Research and development (R&D), In-house, Convenience sampling,
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