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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Social audit, Gross Domestic Product (GDP), Direct marketing, Variable, Market forecast, Executive summary, Skimming, Compassionate use, Four Ps, Decline Stage, Disease awareness marketing, Press release, Behavioural targeting, Horizon scanning, Cause-related marketing ,
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