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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Ad recall, Respondent, Trend analysis, DRIP Framework, Moderator, Marketing strategy, Mathematical analysis of perception and preference (MAPP), Export marketing, Brand strategy, European Foundation for Quality Management (EFQM), Ladder of loyalty, Banner Ad., Syndicate groups, Variable, Market penetration pricing,
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