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Healthcare Glossary
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Oligopsony
A market which contains only small amount of large buyers who make up the greatest share of purchases. This generally occurs in a market where more than one supplier is competing to sell their product to a small number of (often large and powerful) buyers.
See also:
Market share
Market positioning
Market attractiveness
Related terms
Market forecast, Convenience sampling, Positioning, Price taker, Market growth rate, Strategic marketing concept, Competitive advantage, Marketing intelligence, Product differentiation, Monopsony, Marketing planning, Market skimming pricing, Penetrated market, Marketing metrics, Emotional selling preposition (ESP),
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