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Healthcare Glossary
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Oligopsony
A market which contains only small amount of large buyers who make up the greatest share of purchases. This generally occurs in a market where more than one supplier is competing to sell their product to a small number of (often large and powerful) buyers.
See also:
Market share
Market positioning
Market attractiveness
Related terms
Dichotomous question, Emotional selling preposition (ESP), Guerrilla marketing, Majority fallacy, Market niche, Market development, Product differentiation, Demographics, Market entry, Marketing objectives, Segmentation, Marketing metrics, SMART objectives, Portfolio, Marketing intelligence,
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