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Someone acknowledged as an expert or influential figure in their field who will actively provide opinions about a product which will affect the way the product is perceived on a more general level.
See also:
Gatekeeper
Business Plan
Business Strategy
Vision
Key performance indicator (KPI), Narrowcasting, Positioning, Decline Stage, Me-too, Diversification, Customer lifetime value (CLV), Respondent, Gross Domestic Product (GDP), Focused Advertising Sampling Technique (FAST) Marketing, Models (or marketing models), PEEST, Market segmentation, Forecasting, Added value,
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