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Healthcare Glossary
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Opinion leader
Someone acknowledged as an expert or influential figure in their field who will actively provide opinions about a product which will affect the way the product is perceived on a more general level.
See also:
Gatekeeper
Business Plan
Business Strategy
Vision
Related terms
Counterfeiting, Differentiation, Portfolio, Circulation, Culture, Learning curve, Brand, Payback period, Relative advantage, Vertical integration, Likert scale, Corporate governance, Marketing acronyms, Global marketing, Leader pricing,
COVID-19 Updates and Daily News
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Beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with...
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