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Healthcare Glossary
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Opportunities to hear (OTH)
OTH is the Opportunity to Hear - the number of chances a listener will get to hear an advertisement. OTS is a measurement determining the number of times someone is likely to see a marketing message. Successful blanket advertising relies on a great number of messages being viewed, whereas a specific PR campaign may only have one opportunity per publication.
See also:
Opportunities to see (OTS)
Marketing
Public relations
Related terms
International marketing, Non-profit marketing, Ladder of loyalty, e-Marketing, Customer service programme, Trial stage, Infiltration marketing, Direct mail, List broker, Brand management , Marketing decision support system (MDSS), Below the line , Efficient consumer response (ECR), Affinity marketing, Marketing information,
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