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OTH is the Opportunity to Hear - the number of chances a listener will get to hear an advertisement. OTS is a measurement determining the number of times someone is likely to see a marketing message. Successful blanket advertising relies on a great number of messages being viewed, whereas a specific PR campaign may only have one opportunity per publication.
See also:
Opportunities to see (OTS)
Marketing
Public relations
Franchising, Guerrilla marketing, Customer lifetime value (CLV), Viral marketing, Marketing, Customer service, Direct response advertising (DRA), Non-profit marketing, Click tracking, Marketing information, Industrial marketing, External analysis, Beta Tests, Decline Stage, Customer service programme,
Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...