Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Opportunity cost

The value given up by choosing one business, service or product, expenditure over another. It is the abnegation associated to the second best choice available to someone, or group, who has chosen among numerous similarly exclusive choices.

See also:
Customer loyalty
Brand value

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Publicis Resolute

Publicis Resolute provides real-life practical solutions to your issues, without fuss or fluff. We are an experienced team with a...

Infographics