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Healthcare Glossary

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Peer to peer (P2P) marketing

A promotional technique where customers are encouraged to promote the product to other potential customers. Examples include web sites that offer discounts to customers who recruit new members for the site.

Peer to peer (P2P) marketing encourages customers to engage other customers by advocating a product or service to friends or associates. P2P marketing is used by some credit card companies, which propose rewards to cardholders who advise others to submit applications.

See also:
e-Marketing
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