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Healthcare Glossary
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Penetration pricing
Penetration Pricing is the use of low pricing for a product to gain as much market share as possible in as quick a time as possible.
The technique relies on the forecast that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than to make profit in the short term.
See also:
Market penetration strategy
Market penetration pricing
Market skimming pricing
Related terms
Guerrilla marketing, Channels, Demand bias, Market growth rate, Repositioning, Competitor analysis, Corporate fact sheet, Strategic marketing concept, Oligopsony, Business plan, Adaptive scripting, Likert scale, Blanket coverage, Marketing planning, Marketing orientation,
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