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Penetration Pricing is the use of low pricing for a product to gain as much market share as possible in as quick a time as possible.
The technique relies on the forecast that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than to make profit in the short term.
See also:
Market penetration strategy
Market penetration pricing
Market skimming pricing
Cost–benefit analysis, Cost leadership, Drivers, Market positioning, Adaptive scripting, Marketing orientation, Marketing intelligence, Environmental scanning, Launch, Marketing planning, Market growth rate, Competitive advantage, Likert scale, Critical success factors, Life cycle (product),
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