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Healthcare Glossary
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Personal selling
The sale of goods or services on a one-to-one business. Probably the oldest form of selling
Personal selling is a spoken communication with prospective buyers of a product or service with the aim of conducting a sale. The personal selling may initially rely on developing an amicable connection with the buyer, but ultimately conclude with an effort to "close the sale".
Related terms
Substantiation, Price taker, Competitive advantage, Dodo, Repositioning, Efficient consumer response (ECR), Added value, Differentiation, Gross Domestic Product (GDP), Cash cow, Me-too, Opportunity cost, Launch, Unprompted recall, Decline Stage,
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