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Healthcare Glossary
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Personal selling
The sale of goods or services on a one-to-one business. Probably the oldest form of selling
Personal selling is a spoken communication with prospective buyers of a product or service with the aim of conducting a sale. The personal selling may initially rely on developing an amicable connection with the buyer, but ultimately conclude with an effort to "close the sale".
Related terms
Product differentiation, Competitive advantage, Decline Stage, Background Factors, Normal distribution, Brand revitalisation, Brand management , Buzz, Consumer, Adopter categories, Leader pricing, Customer lifetime value (CLV), Substantiation, Repositioning, Reimbursement,
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