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Healthcare Glossary
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Pilot programme
Taking a programme out to a representative group of customers to test their reaction to it and evaluate its effectiveness in delivering the desired results before taking it to a wider audience .
See also:
Focus Groups
Media evaluation
Video focus groups
Related terms
Competitors, Market research, Growth stage, Respondent, Unstructured observation, Lifestyle, Local advertising, Demand bias, Brand revitalisation, Variable, Sample (market research), Launch, Likert scale, Focus groups, Open ended question,
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Oncosec
OncoSec is a clinical-stage biotechnology company focused on developing cytokine-based intratumoral immunotherapies to stimulate the body's immune system to target...
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