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Healthcare Glossary
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Point of sale (POS)
The location within a retail outlet where the customer is able to purchase a product. Point of sale (POS) referred to also as Point of purchase (POP) ) or checkout is the area where a final transaction transpires. A POS "checkout" is most commonly a terminal, a cashier till.
Related terms
Marketing orientation, Brand image, Brand, Brand extension , Brand revitalisation, Terms and conditions of purchase, Four Ms, Relationship marketing, Value preposition, Global marketing, Database marketing, One to one marketing (1:1 marketing) , Abbreviated advertisement (UK), Background Factors, Ad rotation,
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