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Healthcare Glossary
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Point of sale (POS)
The location within a retail outlet where the customer is able to purchase a product. Point of sale (POS) referred to also as Point of purchase (POP) ) or checkout is the area where a final transaction transpires. A POS "checkout" is most commonly a terminal, a cashier till.
Related terms
Internal marketing, Territory, Brand revitalisation, Ansoff Matrix, Market positioning, Campaign, Added value, Personal selling, Special interest groups, Concordance programme, Long term value (LTV), Four Ps, Price taker, Customer loyalty, Segment,
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