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The location within a retail outlet where the customer is able to purchase a product. Point of sale (POS) referred to also as Point of purchase (POP) ) or checkout is the area where a final transaction transpires. A POS "checkout" is most commonly a terminal, a cashier till.
Long term value (LTV), Background Factors, Added value, Dodo, Repositioning, Ansoff Matrix, Segment, Electronic point of sale (EPOS) system, Brand extension , Customer service programme, Brand revitalisation, Adoption curve, Alpha/beta testing, Gross Domestic Product (GDP), Business to business (B2B) ,
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