Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Porter's 'Five Forces'
A model for industry analysis and business strategy development developed by Michael E Porter of Harvard Business School professor, Michael E Porter. The five forces the model bases its analysis around are buyers, suppliers, substitutes, new entrants and rivals.
Related terms
Narrowcasting, Black space , Marketing acronyms, Corporate governance, Product differentiation, Leader pricing, Boston matrix, National Readership Survey (NRS), Focus groups, Strategic business unit (SBU), Respondent, Affinity marketing, Brand, Concept development and testing, Demand curve,
Featured jobs
- Client Services Director- Flexible Working
-
Negotiable
- Account Manager – Healthcare advertising
-
Salary TBC
- Account Manager, Healthcare Communications
-
£32, 000 - £40, 000 bonus benefits
-
Account Director – UK Office
-
Excellent salary and benefits
-
Events Executive
-
DOE
-
Senior Medical Writer
-
Competitive salary plus benefits
Subscribe to our email news alerts
- Novartis eyes potential new indication for Cosentyx
- J&J's Tremfya filed for approval in US for psoriatic arthritis
- Envision Pharma Group relocates to support expansion
- Biogen loses another pipeline drug to toxicity concerns
- AZ, Merck’s Lynparza scores market-expanding clinical success
- Half of European cancer drug trials ‘biased’, says BMJ
PMHub
OPEN Health
OPEN Health is a family of expert practices, working in partnership to drive positive change in healthcare communications & market...
Quick links
Infographics
