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Porter's 'Five Forces'
A model for industry analysis and business strategy development developed by Michael E Porter of Harvard Business School professor, Michael E Porter. The five forces the model bases its analysis around are buyers, suppliers, substitutes, new entrants and rivals.
Related terms
Growth stage, Boston matrix, Adaptive scripting, Business plan, Disease awareness marketing, Focus group moderator, Offensive marketing, Brand management , Market share, International Clinical Trial Registry Platform (ICTRP), Drop out, Drug usage/utilisation review (DUR), Mission statement, Cause-related marketing , Dog,
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Kendle Healthcare
Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...
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