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Healthcare Glossary
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Positioning
The customer's perception of a product or service, both specifically to the individual item and in relation to competitors. This is influenced both by activities from the company behind the product as well as external forces
Ad Positioning statement tests: The evaluation of a positioning statement measuring audience response. Since the positioning statement is the vision or image of a particular brand this testing process is critical.
See also:
Customer satisfaction
Market positioning
Related terms
Marketing intelligence, Global marketing, Counterfeiting, Multi-brand strategy, Grey market, Greying, leisured, affluent, middle-aged (GLAM), Market segmentation, Concept boards, Efficient consumer response (ECR), Tactical planning, Oligopsony, Vertical integration, Marketing orientation, Abbreviated advertisement (UK), Narrowcasting,
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Kendle Healthcare
Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...
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