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The customer's perception of a product or service, both specifically to the individual item and in relation to competitors. This is influenced both by activities from the company behind the product as well as external forces
Ad Positioning statement tests: The evaluation of a positioning statement measuring audience response. Since the positioning statement is the vision or image of a particular brand this testing process is critical.
See also:
Customer satisfaction
Market positioning
Dodo, Business to business (B2B) , Market positioning, Abbreviated advertisement (UK), Situation analysis, Market share, Penetration pricing, Strategic marketing concept, Product differentiation, Differentiation, Market growth rate, Mathematical analysis of perception and preference (MAPP), Unprompted recall, Franchising, Market penetration strategy,
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