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The customer's perception of a product or service, both specifically to the individual item and in relation to competitors. This is influenced both by activities from the company behind the product as well as external forces

Ad Positioning statement tests: The evaluation of a positioning statement measuring audience response. Since the positioning statement is the vision or image of a particular brand this testing process is critical.

See also:
Customer satisfaction
Market positioning

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CSafe Global is the only global provider of a full line of cold chain solutions and is the world’s largest...