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Healthcare Glossary
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Promotional mix
All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
Related terms
Advertorial, Substantiation, Launch, Scamp, Launch plan, Push promotion, Pull promotion, Point-of-purchase displays, Unsubstantiated claims, Direct mail, e-Sampling, Merchandising, Sales promotion, Desired outcomes, Collateral PR,
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Life Healthcare Communications
Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...
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