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Healthcare Glossary
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Promotional mix
All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
Related terms
Unsubstantiated claims, Desired outcomes, Sponsorship, Scamp, Direct mail, Target audience, Substantiation, Buying behaviour , Collateral PR, Pull promotion, e-Sampling, Merchandising, Sales promotion, Point-of-purchase displays, Launch,
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Four Health Communications
Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...
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