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Healthcare Glossary

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Promotional mix

All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc

See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging

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Related terms

Pull promotion, Direct mail, Merchandising, Advertorial, Sponsorship, Sales promotion, Scamp, Target audience, Point-of-purchase displays, e-Sampling, Launch plan, Added value, Collateral PR, Push promotion, Unsubstantiated claims,

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