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Healthcare Glossary
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Promotional mix
All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
Related terms
Sales promotion, Desired outcomes, Direct mail, Advertorial, Launch plan, Push promotion, Substantiation, Added value, Promotional plan , Merchandising, e-Sampling, Collateral PR, Target audience, Unsubstantiated claims, Point-of-purchase displays,
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