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Healthcare Glossary
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Promotional plan
Detailed plan describing objectives and activities involving promotions to achieve objectives set in the marketing plan.
A promotion plan outlines the promotional strategies that may be used to achieve the marketing objectives.
A promotional plan is only one component of a marketing plan, covering all types of communication between the seller and potential clients. There are four basic components of a promotional plan: Advertising, Personal Selling, Sales Promotion & Public Relations.
See also:
Marketing plan
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
Related terms
Sales promotion, Sponsorship, Scamp, Launch plan, Added value, Unsubstantiated claims, Pull promotion, Buying behaviour , Target audience, Desired outcomes, Push promotion, Promotional mix, Point-of-purchase displays, Merchandising, e-Sampling,
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