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Healthcare Glossary
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Publication planning
Publication planning is the formulation of a strategy designed to maximise the benefits from relevant publications, avoid missing important communications opportunities and increase the return on investment for clinical trials.
See also:
Clinical trial
Healthcare Communications Association (HCA)
Related terms
List price, Strategic business unit (SBU), Environmental set, Relative market share, Relative advantage, Business portfolio, Brand revitalisation, Customised marketing mix, Respondent, PEEST, Customer focus, Blanket coverage, Double page spread (DPS), Competitor analysis, Hypothesis,
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