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Publication planning
Publication planning is the formulation of a strategy designed to maximise the benefits from relevant publications, avoid missing important communications opportunities and increase the return on investment for clinical trials.
See also:
Clinical trial
Healthcare Communications Association (HCA)
Related terms
PEEST, Demographics, Relative market share, Key account management, Editorial, Unplanned cannibalisation, Marketing objectives, Modelling, Penetration pricing, Adaptive scripting, Market leader, Customised marketing mix, Strategic business unit (SBU), Ansoff Matrix, Price maker,
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Impetus Digital
Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education...
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