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Healthcare Glossary
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Publication planning
Publication planning is the formulation of a strategy designed to maximise the benefits from relevant publications, avoid missing important communications opportunities and increase the return on investment for clinical trials.
See also:
Clinical trial
Healthcare Communications Association (HCA)
Related terms
Ad concept testing, Freelancer, Grey market, Competitive advantage, Ansoff Matrix, Respondent, Forecasting, Gutter, Editorial, Depth interview, Global marketing, Launch, Cartel, SMART objectives, Objectives,
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