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Healthcare Glossary
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Publication planning
Publication planning is the formulation of a strategy designed to maximise the benefits from relevant publications, avoid missing important communications opportunities and increase the return on investment for clinical trials.
See also:
Clinical trial
Healthcare Communications Association (HCA)
Related terms
Focused Advertising Sampling Technique (FAST) Marketing, Direct marketing, Brand management , Situation analysis, Marketing planning, Corporate reputation, Ansoff Matrix, Freelancer, Clip or Clipping, Business plan, Cost-effectiveness (in media/advertising), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Marketing acronyms, Competitive advantage, Strategic marketing concept,
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