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Healthcare Glossary
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Publication planning
Publication planning is the formulation of a strategy designed to maximise the benefits from relevant publications, avoid missing important communications opportunities and increase the return on investment for clinical trials.
See also:
Clinical trial
Healthcare Communications Association (HCA)
Related terms
Channel strategy, Blanket coverage, Executive summary, Key performance indicator (KPI), Marketing objectives, Critical success factors, Narrowcasting, Market segmentation, Gutter, Launch, Product differentiation, Demographics, Mathematical analysis of perception and preference (MAPP), Internal analysis, Product class,
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