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Healthcare Glossary
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Pull promotion
A promotional strategy involving communicating with the customer directly in order to make them demand the product, and 'pull' it down through the distribution chain. Advertising and consumer promotion are large parts of this strategy.
See also:
Push promotion
Related terms
Buying behaviour , Push promotion, Desired outcomes, Direct mail, Promotional plan , Added value, Launch plan, Point-of-purchase displays, Target audience, Sponsorship, Advertorial, Promotional mix, Merchandising, Substantiation, Collateral PR,
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