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Healthcare Glossary
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Pull promotion
A promotional strategy involving communicating with the customer directly in order to make them demand the product, and 'pull' it down through the distribution chain. Advertising and consumer promotion are large parts of this strategy.
See also:
Push promotion
Related terms
Unsubstantiated claims, Launch, Sales promotion, Collateral PR, Sponsorship, Target audience, Launch plan, Direct mail, Promotional mix, Added value, Point-of-purchase displays, Push promotion, Promotional plan , Scamp, Substantiation,
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