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Healthcare Glossary
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Pull promotion
A promotional strategy involving communicating with the customer directly in order to make them demand the product, and 'pull' it down through the distribution chain. Advertising and consumer promotion are large parts of this strategy.
See also:
Push promotion
Related terms
Target audience, Added value, Collateral PR, Promotional plan , Push promotion, Unsubstantiated claims, Point-of-purchase displays, Sales promotion, Scamp, Desired outcomes, Launch, Advertorial, Merchandising, Direct mail, Substantiation,
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