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Healthcare Glossary
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Push promotion
A promotional strategy which relies on promoting the product to the next link in the distribution chain, eg wholesalers to retailers; retailers to consumers. Tactics in this strategy include sales promotions, such as price reductions and special offers.
See also:
pull promotion
Related terms
Sales promotion, e-Sampling, Point-of-purchase displays, Buying behaviour , Launch, Desired outcomes, Substantiation, Target audience, Promotional mix, Direct mail, Merchandising, Scamp, Promotional plan , Launch plan, Unsubstantiated claims,
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