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Healthcare Glossary
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Push promotion
A promotional strategy which relies on promoting the product to the next link in the distribution chain, eg wholesalers to retailers; retailers to consumers. Tactics in this strategy include sales promotions, such as price reductions and special offers.
See also:
pull promotion
Related terms
Unsubstantiated claims, Advertorial, e-Sampling, Launch plan, Scamp, Added value, Substantiation, Desired outcomes, Promotional plan , Buying behaviour , Target audience, Sponsorship, Sales promotion, Pull promotion, Point-of-purchase displays,
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