Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Qualitative research

A research method involving speaking directly to small samples of participants, such as focus groups and interviews, to gain insight into how and why people make decisions. This is aimed to gain a greater understanding of human behaviour, rather than collecting and analysing more general data gained through such methods as questionnaires.

See also:
Focus Groups

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Branding Science

We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...

Infographics