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Healthcare Glossary

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Relative advantage

A product's degree of superiority and attractiveness to customers over similar existing products.

A competitive advantage is commonly achieved by offering consumers greater value, either by lowering prices or by supplying improved benefits and service that quantifies higher prices.

See also:
Market leader
Marketing advantage

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The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...

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