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Healthcare Glossary
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Repositioning
Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
Related terms
Monopsony, Learning curve, Campaign, Emotional selling preposition (ESP), List price, Demographics, Compassionate use, Tactical planning, Brand, Disease awareness marketing, Launch plan, Efficient consumer response (ECR), Differentiation, Majority fallacy, Background Factors,
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