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Healthcare Glossary
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Repositioning
Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
Related terms
Convenience sampling, Vertical integration, List price, Price taker, Compassionate use, Background Factors, Market niche, Relative market share, Emotional selling preposition (ESP), Marketing metrics, Business to business (B2B) , Ansoff Matrix, SMART objectives, International marketing, Point of sale (POS),
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