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Repositioning
Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
Related terms
Situation analysis, Portfolio, Likert scale, Cost per click (CPC), Cartel, Key opinion leader (KOL), Brand extension , Unplanned cannibalisation, Marketing channels, Product differentiation, Tactical planning, Strategic marketing concept, Market growth rate, Price fixing, Concept boards,
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