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Healthcare Glossary
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Repositioning
Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
Related terms
Monopoly, Coverage, Strategic business unit (SBU), Price taker, Market positioning, Neuromarketing, Launch, Personal selling, Point of sale (POS), Differentiation, Emotional selling preposition (ESP), Growth stage, Relative advantage, Market follower, Distribution,
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