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Healthcare Glossary
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Repositioning
Marketing activity to expand or alter the potential market of a product by attempting to change the way the product or brand is thought of by the customer.
See also:
Market penetration strategy
Market positioning
Customer service programme
Related terms
Long term value (LTV), Lead generation, Growth stage, Marketing channels, Market growth rate, Brand, Grey market, Alpha/beta testing, Learning curve, Market segmentation, Cognitive dissonance, SMART objectives, Market skimming pricing, Coverage, Marketing intelligence,
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