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Sales promotion

Techniques used by a company to engage with potential customers in order to make them more willing to make a purchase. These techniques include discounts, coupons and special offers. Sales promotions can be aimed at the customer, sales staff or retailers. Sales promotions intended for the consumer are referred to as consumer sales promotions. Sales promotions intended for retailers are referred to as trade sales promotions.

See also:
Advertising
Marketing
Promotional mix

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