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Healthcare Glossary
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Sample (market research)
A representative group of a population used in market research to trial and test new products and services. In statistics, a sample is a typical portion of a population. Generally, the population is very high, the sample therefore represents a subset of manageable size. This practice of collating data from a sample is referred to as sampling.
See also:
Market Research
Data Collection
Sampling
Related terms
Respondent, Demographic data, Advertising research, Ansoff Matrix, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Local advertising, Background, Convenience sampling, Order bias, Pilot programme, Grey market, Forecasting, Normative influence, Bias, Offensive marketing,
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